Fractional marketing team

Every pixel tied to pipeline.

Digital Pixel Marketing is a senior marketing team you plug straight into your business. We build the plan, run the campaigns and set up the follow-up, then report on qualified leads, booked consults and revenue.

Where we start

Every engagement begins with an 18-month growth roadmap built around your goals and budget.

Book a strategy call Run the ROI calculator

Tell us where growth is stuck.

Send a few details and we’ll set up your free consultation.

Why growth stalls

Random acts of marketing don’t add up.

Most businesses we meet are already doing marketing. There’s an ad running, a newsletter going out, a website someone built a few years ago and a CRM that half the team uses. Each piece works on its own. Nothing connects them.

We turn those pieces into one system. A clear plan sets the targets. Campaigns bring in the right people. Follow-up and reporting make sure every lead gets worked and every dollar gets measured.

Sound familiar?

If growth feels unpredictable, the system is usually why.

Leads arrive in waves, then dry up.One good month, two quiet ones, and no clear reason for either.
You can’t say which spend produces clients.Ad dashboards report clicks. Your bank account reports something else.
Leads wait days for a reply.Inquiries sit in an inbox while prospects book with whoever called back first.
The website looks fine and books nothing.Traffic comes in and very little of it turns into a consult.
Reports are full of likes and impressions.Nobody can connect the numbers to revenue.

Monthly pipeline report Example

New leads

120

Booked consults

New clients

$58Cost per lead

$409Cost per client

8.5×Return on spend

An example of the one-page monthly view we build for clients: every channel, tied back to clients and revenue.

What we do

One marketing system, four connected parts.

Hire us for one piece or the whole system. Either way, each part is built to feed the next.

Plan

Strategy & Planning

An 18-month roadmap with clear targets, budgets and quarterly priorities, so every campaign has a job.

Growth roadmap and KPIs
Positioning and messaging
Budget and channel mix
Quarterly priorities

Attract

Lead Generation & Paid Media

Campaigns built to bring in qualified leads, measured by consults booked and clients signed.

Meta and LinkedIn ads
Google Ads
Webinar and workshop funnels
Landing pages

Convert

CRM & Automation

Follow-up that runs every time: lead routing, nurture sequences and pipeline reporting inside your CRM.

HubSpot setup and automation
Email and SMS nurture
Review generation
Pipeline dashboards

Be found

Websites & SEO

A fast, clear website that turns visitors into booked calls, and the search visibility to keep them coming.

Conversion-focused websites
Local and technical SEO
Content strategy
AI search visibility

Every part reports back to the same number: revenue.

See all services

How we work

A clear process, audit to scale.

Every engagement follows the same four steps, so you always know what’s happening and why.

01
Start here
Audit
We review your campaigns, website, CRM and reporting to find where leads and revenue are slipping away.
02
The plan
Roadmap
You get an 18-month growth roadmap with targets, budget, channels and the first quarter’s priorities.
03
Execution
Build
We launch the campaigns, landing pages, automations and dashboards the roadmap calls for.
04
Every month
Report & refine
Monthly reporting on leads, consults, clients and cost per client, with the next round of improvements.

Experience

Built on more than a decade in the seat.

Digital Pixel Marketing is led by Clayton Arnold, a director-level marketer with 12+ years in demand generation, CRM, paid media, content and events.

12+years leading marketing programs

18 mogrowth roadmap at the start of every engagement

1senior marketer as your point of contact, start to finish

Legal education companyDirector of Marketing

National workshops, events and member growth

Leads marketing for a national legal-education organization: virtual workshop funnels, an annual conference, paid social and member campaigns.

Workshop funnels
Events
Meta & LinkedIn ads
Email

Estate planning law firmFractional Director of Marketing

Fractional marketing leadership for a growing firm

Runs the firm’s marketing end to end: HubSpot nurture, seminar and workshop funnels, content, ads and monthly reporting.

HubSpot
Workshop funnels
Content
Reporting

Who we work with

Built for businesses that sell expertise.

We work best with owners who want steady, measurable growth and are ready to build the system that produces it.

Law firms & professional services

Estate planning and other practices that grow through consults, seminars and referrals. We know how consult-driven firms win clients.

Local service businesses

Owner-led companies in Brant County, Brantford and across Southwestern Ontario that need a steady flow of booked jobs.

Coaches, educators & event-led brands

Businesses that sell through webinars, workshops and live events, where the funnel and the follow-up decide the results.

Not sure you’re a fit? Run your numbers first

The difference

Freelancer, agency or plug-in team?

Most owners have tried at least one of the first two. Here’s how we compare.

Compare	Freelancer	Typical agency	Digital Pixel Marketing
Who you work with	One specialist for one task	An account manager who relays to a team	A senior marketer who plans, builds and reports
Strategy	You supply the direction	Often a templated playbook	An 18-month roadmap built for your business
Scope	One channel at a time	The channels they sell	Strategy, campaigns, CRM and website working together
Measured by	Deliverables completed	Clicks, impressions and reach	Qualified leads, booked consults and revenue
Follow-up & CRM	Not included	Extra, or not offered	Built in from day one